The Valencian company Vivercid is one of the flagships in the production of ornamental plants, citrus and fruit trees in Spain. 500 hectares of open and protected crops and another 20 under greenhouse leads to a vast catalogue that includes seasonal, aromatic and perennials, climbers, shrubs, house- and ‘deco’ plants, palm trees, citrus, trees and fruit, conifers and forest trees.
A total of seven production centers ensure the best conditions for each crop, while the nursery and logistics platform in Llano de Quart (Valencia) ensure quality control and take care of order preparation and distribution to customers of Spain and the rest of Europe. In the Flormarket Global 102-2020 edition, an extensive interview with Lara Magraner, general director of Vivercid is published, in which current issues are treated such as the consequences of the Covid-19 for the company, aids to the sector, the novel service called «Drop-Shipping” and the relaunching of the ornamental sector after the Covid-19 crisis.