Last December 7, Viveiros O Piñeiro was the setting chosen for the presentation of the new identification label by Carmelo Silva, president of the Provincial Council of Pontevedra. She emphasized the fact that this sector «is for the future» because «it is closely linked to the need for a different economy, in which we go from destroying to caring for the planet.» The creation of the guarantee seal is an initiative of this council and the Asociación de Cultivos do Baixo Miño (acuBam).
The president stressed the importance of this new label of origin. “I encourage people to know that this is a very powerful sector, local, sustainable, which we have to take care of, because it generates a lot of activity and employment, certainly the employment of women, who are the protagonists.»

Concept of sustainabilit

For her part, Mariví Álvarez, president of acuBam highlighted that the new label “is more than a step towards recognizing the work of the people of Baixo Miño.»We want to add the elements of care and affection to the plants and flowers that we share and that we want to enjoy.» She also underlined the concept of sustainability that marks the production of ornamental plants and cut flowers, «the main source of income for the territory», as recognition of the value of the land. That is why we owe ourselves to her, ensuring respect through our cultivation techniques and being respectful with the soil and the management of water resources. And furthermore, we are committed to the people who trust us and seek in our plants a space for enjoyment, relax and reencounter with our natural space «, she assured.

Campaign will be continued

Also participating in the event were Ánxela Fernández Callís, mayor of O Rosal, and Sandra González, mayor of Tomiño. The first highlighted that the plant and flower sector «now gives us more life than ever» and underlined the strategic role that women have in these rural activities. The new label of origin «gives more added values to this sector.» Next, Sandra González referred to the critical moment that the sector in Tomiño passed, «the epicenter of the flower and ornamental plant in Galicia», with the pandemic.

“It is a pride to go for a green economy, related to the soil and sustainable. That is what this seal of origin is about. It is a plant almost zero kilometers, a Galician plant, made here. We want consumers to know that the plant from Baixo Miño will be identified with that label of origin as a sustainable, Galician plant, cultivated and raised with love. 90% of our workforce is female and fortunately now also with a very high percentage of businesswomen», she highlighted. She also stressed that the current campaign to enhance the value of the product and responsible consumption «is going to be repeated over the years.»