The green industry needs IPM Essen as a communication platform – especially in challenging times like the Covid19 pandemic. This has already been confirmed by around 900 exhibitors with their commitment to participate in the coming world’s leading fair for horticulture from 26th to 29th January 2021 at Messe Essen. The exhibitors share the desire for the live fair experience with the trade visitors. Their need for information is just as great as their need to exchange personal information with business partners again after a long time and to experience product innovations.
What exactly has to be observed when visiting the fair can be read in the current hygiene guide for visitors (available at www.ipm-essen.de). It is based on the currently valid Corona Protection Ordinance of the state of North Rhine-Westphalia. “We inform our visitors as transparently and comprehensively as possible about our protective measures. Each of our visitors will also receive our new hygiene guide with their ticket. Simply explained, visitors learn how they have to behave in order to be able to participate safely in the IPM ESSEN. These instructions can also be found throughout the entire fair grounds. At the same time, a large team of scouts is on-site as contact persons and makes sure that the rules are observed,» Oliver P. Kuhrt, CEO of Messe Essen, looks ahead to the next event. «If everyone sticks to them, I am convinced that our exhibitors and visitors will be able to go about their business as usual.”
Online ticket sale only
The ticket shop of IPM ESSEN opens at the end of November at www.ipmessen.de. The tickets can only be purchased online. The visitors register and decide directly at the time of purchase on which day they would like to visit the fair. Vouchers can also only be exchanged for a dated day ticket in the online ticket shop. With this registration, contact persons can be tracked without interruption in the event of an infection. There will be no cash desk to buy a ticket on-site of the fair. Admission is contactless. Trade visitors do not have to worry about the ticket contingent being insufficient. As of today, 15,000 visitors per day are allowed to visit the IPM ESSEN grounds – a figure which exceeds all the visitor numbers of previous years.
Easy scheduling with “Meine Messe“
A planned visit is not only efficient but also helps to control the number of people at the stands. Trade fair planning is particularly convenient with the «Meine Messe» tool, which can be used via the website and the IPM app. Here you can create watch lists in advance and make appointments with exhibitors.
Uncomplicated hygiene and protection measures for all
Secure trade fair set-up ensures controlled visitor guidance
The guidelines that are all familiar with from everyday life now apply on the exhibition grounds. Entrances and exits are separated for a safe trade fair procedure. The exhibition and meeting areas are spacious and make it easier to comply with the hygiene and distance rules. Floor markings and information signs allow for easy path guidance. The ventilation system of the Essen fairgrounds reduces the number of pathogens in the room air and allows up to 100% fresh air supply. In addition, open doors to the outside provide fresh air. Physical contact surfaces such as counters, tables and door handles are cleaned regularly. In the trade fair restaurants, the general rules of gastronomy apply, including registration. Payment is possible without cash and contactless, as at the parking machines.
Easier entry conditions from third countries
Well-thought-out routing is a central component of the hygiene concept. The Federal Government has decided that trade fair participants presenting their admission ticket or confirmation from the trade fair organizer are in principle to be regarded as business travellers with an important reason for entry. This means that they can travel to Germany even if their country of origin does not belong to the EU/Schengen area or the group of countries on the German positive list. Irrespective of this, the quarantine regulations of the federal states apply, which currently regularly stipulate that travellers from risk areas are exempt from the quarantine obligation if they enter with a negative test result.