-Editorial: The best promoters are the producers themselves
-Promotional campaigns for flowers and plants. “Europa Florece” and “Shine on”.
-Shall the Dutch Floriade 2022 survive in spite of a “chaotic management”
-Organization, planning and strategy applied to ornamental plant nurseries
-How much does it cost to produce an ornamental plant?
‘Shine on’, a new promotional campaign for European flowers and plants, will be launched in six countries: Belgium, France, Germany, Austria, Bulgaria, Denmark and Holland. The promotion started already in France; the other countries will follow on 19 April. The three-week campaign is being made possible by an EU emergency fund.
ICL has recently launched Osmocote 5, the fifth generation of this innovative fertilizer that
now incorporates the ingenious OTEA system and the new NutriMatch-Release controlled
release technology with an NPK release pattern that better adjusts to the needs of the plant.
Closed material cycle becomes standard – with this, Pöppelmann TEKU® is now setting new standards. The inline range, consisting of many successful plant pot series, is now available in all trend colours in the resource-saving Circular360 version.
The cooperative Canaraflor in the Spanish region of Murcia was established in 1990, with approximately fifteen members and just 15,000 m2 of carnation cultivation, exclusively. During several years, the firm grew in all its aspects and different crops were introduced. Currently, Canaraflor agglutinates between 40-45 hectares of cut flower-production, mostly carnation. Only 5-6 hectares are cultivated outside, with gladiolus, Liatris, Solidago and other species, especially for Day of Saints
In Flormarket Global 105 magazine several pages were dedicated to the promotional campaigns “Europe Florece” and “Shine On”. The first one was directed to Spain and Germany, while the second campaign was concentrated in the countries Belgium, France, Germany, Austria, Bulgaria, Denmark and the Netherlands.
ACPO is the recently created business association that represents the marketers and grower companies of ornamental plants in Spain.
This association was born as a tool of collaboration and dynamization with the objective of promoting the consumption of ornamental plants, reporting its benefits and enhancing quality from the development of economically and socially sustainable production and environmentally conscious, among many other objectives, which are indicated in the website www.acpo.es.
The Valencian company Vivercid is one of the flagships in the production of ornamental plants, citrus and fruit trees in Spain. 500 hectares of open and protected crops and another 20 under greenhouse leads to a vast catalogue that includes seasonal, aromatic and perennials, climbers, shrubs, house- and ‘deco’ plants, palm trees, citrus, trees and fruit, conifers, and forest trees.
The government of the EE.UU allows now the importation cuttings of Dianthus spp. from Kenya without post-entry quarantine, subject to certain conditions. This decision has been made in response to a request from this country and after determining that the cuttings can be imported, under certain conditions, without resulting in the introduction into,
Editorial: Promotion, collaboration, marketing and apps
Marketing research. Effect of Covid-19 on the purchase of flowers and plants.
ACPO: The new Spanish Association of Ornamental Plant Marketers.
Libros de especial interés: Handbook of Dutch Flower Arranging (English), El Mil Plantas (español), Árboles excepcionales del Mundo (español) y La Reproducción de las Plantas Paso a Paso (español).
Carpinus betulus ‘Minor Globe’ presented by Van Vliet New Plants at the GrootGroenPlus fair in Holland was awarded a silver medal. Carpinus betulus Minor Globe is a spherical growing tree, grafted on a standard stem. Is very suitable as an avenue or park tree.
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