International magazine in English and Spanish on cut flowers, ornamental plants
and supply to the green sector

FLORMARKET GLOBAL

“Shine on” the new promotional campaign  for European flowers and plants

“Shine on” the new promotional campaign for European flowers and plants

‘Shine on’, a new promotional campaign for European flowers and plants, will be launched in six countries: Belgium, France, Germany, Austria, Bulgaria, Denmark and Holland. The promotion started already in France; the other countries will follow on 19 April. The three-week campaign is being made possible by an EU emergency fund.

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Interview Juan Maravillas  (Canaraflor) in Flormarket Global

Interview Juan Maravillas (Canaraflor) in Flormarket Global

The cooperative Canaraflor in the Spanish region of Murcia was established in 1990, with approximately fifteen members and just 15,000 m2 of carnation cultivation, exclusively. During several years, the firm grew in all its aspects and different crops were introduced. Currently, Canaraflor agglutinates between 40-45 hectares of cut flower-production, mostly carnation. Only 5-6 hectares are cultivated outside, with gladiolus, Liatris, Solidago and other species, especially for Day of Saints

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Promotion campaign of the Ministry of Agriculture: «You are the reason why»

Promotion campaign of the Ministry of Agriculture: «You are the reason why»

The Ministry of Agriculture, Fisheries and Food launched a new promotional campaign under the slogan «You are the reason why». whose main objective is to spread the benefits of flowers and plants that provide well-being, color and joy in daily life, but also wants to send a message of thanks, gratitude and solidarity from the whole of society to the groups that have been and are on the front line in the fight against the COVID-19 pandemic.

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ACPO: The new Spanish Association  of Ornamental Plant Marketers

ACPO: The new Spanish Association of Ornamental Plant Marketers

ACPO is the recently created business association that represents the marketers and grower companies of ornamental plants in Spain.

This association was born as a tool of collaboration and dynamization with the objective of promoting the consumption of ornamental plants, reporting its benefits and enhancing quality from the development of economically and socially sustainable production and environmentally conscious, among many other objectives, which are indicated in the website www.acpo.es.

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Interview with Lara Magraner of Vivercid

Interview with Lara Magraner of Vivercid

The Valencian company Vivercid is one of the flagships in the production of ornamental plants, citrus and fruit trees in Spain. 500 hectares of open and protected crops and another 20 under greenhouse leads to a vast catalogue that includes seasonal, aromatic and perennials, climbers, shrubs, house- and ‘deco’ plants, palm trees, citrus, trees and fruit, conifers, and forest trees.

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Ministerio de Agricultura: 40 millones de euros para ayudas a inversiones de las Entidades Asociativas Prioritarias

Ministerio de Agricultura: 40 millones de euros para ayudas a inversiones de las Entidades Asociativas Prioritarias

En el marco del Programa Nacional de Desarrollo Rural 2014-2020, el Ministerio de Agricultura, Pesca y Alimentación destina 40 millones de euros para ayudas a inversiones de las Entidades Asociativas Prioritarias. Con estas subvenciones se busca incrementar el valor añadido de estas producciones y mejorar su posicionamiento en los mercados, aumentando así su competitividad.

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Fepex lanza ‘Europa Florece’ para promover el consumo de flor y planta en España y Alemania

Fepex lanza ‘Europa Florece’ para promover el consumo de flor y planta en España y Alemania

El sector productor y comercializador de flor y planta viva agrupado en FEPEX ha puesto en marcha la campaña “Europa Florece: más vale una flor que mil palabras” que se desarrollará desde este mes y durante un año, en España y Alemania, con el objetivo de informar sobre los beneficios que aportan las plantas y flores e impulsar su consumo. Con un presupuesto total de 500.000 euros, financiada por la Comisión Europea y el sector, se desarrollará principalmente en redes sociales y plataformas digitales de televisión y video.

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Librería Verde

Librería Verde

Libros de especial interés: Handbook of Dutch Flower Arranging (English), El Mil Plantas (español), Árboles excepcionales del Mundo (español) y La Reproducción de las Plantas Paso a Paso (español).

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Las Flores de Colombia rindieron homenaje al cuerpo médico del Hospital de Elmhurst en Nueva York

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