The wholesalers established at Mercabarna-flor work with the forecast that during the three days of celebration, some 4,200,000 roses will be sold throughout Catalonia, 40% less than in 2019, the year in which the figure was reached of 7 million units.
‘Shine on’, a new promotional campaign for European flowers and plants, will be launched in six countries: Belgium, France, Germany, Austria, Bulgaria, Denmark and Holland. The promotion started already in France; the other countries will follow on 19 April. The three-week campaign is being made possible by an EU emergency fund.
Phosphorus is one of the essential nutrients when fertilizing ornamental plants, but sometimes there are crops that are very sensitive to phosphorus or have very low needs for this nutrient. The application of phosphorus in these cases can damage plants or cause diseases and unwanted problems, so it is necessary to adjust the application of phosphorus to a very low dose.
Closed material cycle becomes standard – with this, Pöppelmann TEKU® is now setting new standards. The inline range, consisting of many successful plant pot series, is now available in all trend colours in the resource-saving Circular360 version.
The cooperative Canaraflor in the Spanish region of Murcia was established in 1990, with approximately fifteen members and just 15,000 m2 of carnation cultivation, exclusively. During several years, the firm grew in all its aspects and different crops were introduced. Currently, Canaraflor agglutinates between 40-45 hectares of cut flower-production, mostly carnation. Only 5-6 hectares are cultivated outside, with gladiolus, Liatris, Solidago and other species, especially for Day of Saints
The Ministry of Agriculture, Fisheries and Food launched a new promotional campaign under the slogan «You are the reason why». whose main objective is to spread the benefits of flowers and plants that provide well-being, color and joy in daily life, but also wants to send a message of thanks, gratitude and solidarity from the whole of society to the groups that have been and are on the front line in the fight against the COVID-19 pandemic.
ACPO is the recently created business association that represents the marketers and grower companies of ornamental plants in Spain.
This association was born as a tool of collaboration and dynamization with the objective of promoting the consumption of ornamental plants, reporting its benefits and enhancing quality from the development of economically and socially sustainable production and environmentally conscious, among many other objectives, which are indicated in the website www.acpo.es.
The Valencian company Vivercid is one of the flagships in the production of ornamental plants, citrus and fruit trees in Spain. 500 hectares of open and protected crops and another 20 under greenhouse leads to a vast catalogue that includes seasonal, aromatic and perennials, climbers, shrubs, house- and ‘deco’ plants, palm trees, citrus, trees and fruit, conifers, and forest trees.
The government of the EE.UU allows now the importation cuttings of Dianthus spp. from Kenya without post-entry quarantine, subject to certain conditions. This decision has been made in response to a request from this country and after determining that the cuttings can be imported, under certain conditions, without resulting in the introduction into,
En el marco del Programa Nacional de Desarrollo Rural 2014-2020, el Ministerio de Agricultura, Pesca y Alimentación destina 40 millones de euros para ayudas a inversiones de las Entidades Asociativas Prioritarias. Con estas subvenciones se busca incrementar el valor añadido de estas producciones y mejorar su posicionamiento en los mercados, aumentando así su competitividad.
Editorial: Promotion, collaboration, marketing and apps
Marketing research. Effect of Covid-19 on the purchase of flowers and plants.
ACPO: The new Spanish Association of Ornamental Plant Marketers.
El sector productor y comercializador de flor y planta viva agrupado en FEPEX ha puesto en marcha la campaña “Europa Florece: más vale una flor que mil palabras” que se desarrollará desde este mes y durante un año, en España y Alemania, con el objetivo de informar sobre los beneficios que aportan las plantas y flores e impulsar su consumo. Con un presupuesto total de 500.000 euros, financiada por la Comisión Europea y el sector, se desarrollará principalmente en redes sociales y plataformas digitales de televisión y video.
Libros de especial interés: Handbook of Dutch Flower Arranging (English), El Mil Plantas (español), Árboles excepcionales del Mundo (español) y La Reproducción de las Plantas Paso a Paso (español).
Carpinus betulus ‘Minor Globe’ presented by Van Vliet New Plants at the GrootGroenPlus fair in Holland was awarded a silver medal. Carpinus betulus Minor Globe is a spherical growing tree, grafted on a standard stem. Is very suitable as an avenue or park tree.
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