International magazine in English and Spanish on cut flowers, ornamental plants
and supply to the green sector

FLORMARKET GLOBAL

Fleurselect’s golden medal winnars 2022

Fleurselect’s golden medal winnars 2022

Fleuroselect presents the 2022 gold medal winners: Helianthus annuus Gummy Bear (HM.Clause), Myosotis alpestris (Bellamy Blue Floragran), Zinnia hybrid Belize Double Scarlet (Takii) y Zinnia x hybrida Profusion Red Yellow Bicolor (Sakata). Each one of these breeding breakthroughs obtained an outstanding score on innovation, beauty and garden performance.

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The ornamental plant and cut flower grown in the region of Baixo Miño (Galicia – Spain) have an identifying label

The ornamental plant and cut flower grown in the region of Baixo Miño (Galicia – Spain) have an identifying label

Last December 7, Viveiros O Piñeiro was the setting chosen for the presentation of the new identification label by Carmelo Silva, president of the Provincial Council of Pontevedra. She emphasized the fact that this sector «is for the future» because «it is closely linked to the need for a different economy, in which we go from destroying to caring for the planet.» The creation of the guarantee seal is an initiative of this council and the Asociación de Cultivos do Baixo Miño (acuBam).

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New dates CAST: June 23rd – 27th, 2021

New dates CAST: June 23rd – 27th, 2021

CAST, formerly the California Spring Trials, is set to return in 2021, only this time it will be officially known as the California Summer Trials. Scheduled dates for the new summer trade event are Wednesday, June 23 through Sunday, June 27, 2021.

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Next Spoga + Gafa: May 30th – June 1st , 2021

Next Spoga + Gafa: May 30th – June 1st , 2021

At the request of the industry, Koelnmesse has moved the date for Spoga + Gafa to the first half of the year. In future, this means that the largest garden lifestyle trade fair in the world will be held at a time more convenient for orders by large segments of the industry. With the entire area almost fully booked, the current developments around Covid-19 and the economic situation turned to be complicated.

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Interview Juan Maravillas  (Canaraflor) in Flormarket Global

Interview Juan Maravillas (Canaraflor) in Flormarket Global

The cooperative Canaraflor in the Spanish region of Murcia was established in 1990, with approximately fifteen members and just 15,000 m2 of carnation cultivation, exclusively. During several years, the firm grew in all its aspects and different crops were introduced. Currently, Canaraflor agglutinates between 40-45 hectares of cut flower-production, mostly carnation. Only 5-6 hectares are cultivated outside, with gladiolus, Liatris, Solidago and other species, especially for Day of Saints

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Promotion campaign of the Ministry of Agriculture: «You are the reason why»

Promotion campaign of the Ministry of Agriculture: «You are the reason why»

The Ministry of Agriculture, Fisheries and Food launched a new promotional campaign under the slogan «You are the reason why». whose main objective is to spread the benefits of flowers and plants that provide well-being, color and joy in daily life, but also wants to send a message of thanks, gratitude and solidarity from the whole of society to the groups that have been and are on the front line in the fight against the COVID-19 pandemic.

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Interview with Lara Magraner of Vivercid

Interview with Lara Magraner of Vivercid

The Valencian company Vivercid is one of the flagships in the production of ornamental plants, citrus and fruit trees in Spain. 500 hectares of open and protected crops and another 20 under greenhouse leads to a vast catalogue that includes seasonal, aromatic and perennials, climbers, shrubs, house- and ‘deco’ plants, palm trees, citrus, trees and fruit, conifers, and forest trees.

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Succesful fight against false Container Centralen-Labels

Succesful fight against false Container Centralen-Labels

Fake Container Centralen TAG5-labels have been discovered in the market. CC and its investigation agency Riscon have
received many tips following the announcement that Container Centralen will be taking action on false labels. This has led
to several legal proceedings. Search and seizures have taken place in the Netherlands. In addition, various investigations
are on-going in other European countries. Container Centralen Benelux B.V. informs.

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Mercè  Martínez new president of the “Mercat de la Flor” de Catalunya

Mercè Martínez new president of the “Mercat de la Flor” de Catalunya

The Mercat de Flor i Planta Ornamental de Catalunya recently chose a new Governing Board, which on behalf of its 337 members, will manage the SAT for the next four years. The new Board is headed by Mercè Martínez, from the Florinova company, and will have a team in which the flower, plant, and accessories subsectors are represented. The new Board is made up of the following persons, each one with its specific responsibility:

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Gold for Spirea Double Play® Doozie® at Plantarium 2020

Gold for Spirea Double Play® Doozie® at Plantarium 2020

This compact Spiraea is a sterile variety. Due to its lack of seed it puts all of its energy in creating wave after wave of red-pink flowers from spring to autumn. It starts, and continues, with vibrant red and lime young leaves which darken during the season.

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Las Flores de Colombia rindieron homenaje al cuerpo médico del Hospital de Elmhurst en Nueva York

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