Editorial: Welcome 2022 – Goodbye 2021
The Spanish export of flowers and living plants 2021
New ways for selling without the FloraHolland auction
Much concern in Holland about high gas prices
Orvifrusa is strengthening its different lines of fruit trees
Green Bookshop
Editorial: Explore and progress in a challenging world
Trials Morel Diffusion. Thirteen Commercial novelties and twelve pre-introductions
Gramoflor Ibérica inaugurated its new substrate plant in Valencia
Vivergal: One more year, thousands of stars have been born
ICL stands out in Iberflora 2021 with Osmocote 5
Iberflora Fair (Valencia) met expectations
ICL has recently launched Osmocote 5, the fifth generation of this innovative fertilizer that
now incorporates the ingenious OTEA system and the new NutriMatch-Release controlled
release technology with an NPK release pattern that better adjusts to the needs of the plant.
Closed material cycle becomes standard – with this, Pöppelmann TEKU® is now setting new standards. The inline range, consisting of many successful plant pot series, is now available in all trend colours in the resource-saving Circular360 version.
The cooperative Canaraflor in the Spanish region of Murcia was established in 1990, with approximately fifteen members and just 15,000 m2 of carnation cultivation, exclusively. During several years, the firm grew in all its aspects and different crops were introduced. Currently, Canaraflor agglutinates between 40-45 hectares of cut flower-production, mostly carnation. Only 5-6 hectares are cultivated outside, with gladiolus, Liatris, Solidago and other species, especially for Day of Saints
In Flormarket Global 105 magazine several pages were dedicated to the promotional campaigns “Europe Florece” and “Shine On”. The first one was directed to Spain and Germany, while the second campaign was concentrated in the countries Belgium, France, Germany, Austria, Bulgaria, Denmark and the Netherlands.
ACPO is the recently created business association that represents the marketers and grower companies of ornamental plants in Spain.
This association was born as a tool of collaboration and dynamization with the objective of promoting the consumption of ornamental plants, reporting its benefits and enhancing quality from the development of economically and socially sustainable production and environmentally conscious, among many other objectives, which are indicated in the website www.acpo.es.
Editorial: To watch closely: agrochemicals and extra labelling for toxic plants
Manuel Rivera, President of the Association of Farmers of the Northwest Coast of Cádiz:
“There are third generation companies to continue the Chipiona floriculture,
reaching a significant number of countries, floriculture will survive here”
Colvin – online flower sales – wants to start in France
Editorial: Respect valuable pollinators
IMP-Essen-2022 – New event “Sustainable Packaging in Horticulture
Trade fair Proflora rescheduled to 2023
Selecta One: Change shareholder structure
Effects of bio-stimulants and bio-pesticides
-Editorial: The best promoters are the producers themselves
-Promotional campaigns for flowers and plants. “Europa Florece” and “Shine on”.
-Shall the Dutch Floriade 2022 survive in spite of a “chaotic management”
-Organization, planning and strategy applied to ornamental plant nurseries
-How much does it cost to produce an ornamental plant?
Libros de especial interés: Handbook of Dutch Flower Arranging (English), El Mil Plantas (español), Árboles excepcionales del Mundo (español) y La Reproducción de las Plantas Paso a Paso (español).
Editorial: Promotion, collaboration, marketing and apps
Marketing research. Effect of Covid-19 on the purchase of flowers and plants.
ACPO: The new Spanish Association of Ornamental Plant Marketers.
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