The acquisition includes the complete breeding program of carnation cut flowers and other related species from the Dianthus. This important step, after years of a successful cooperation and supporting the strategic extension of its product portfolio, allows Selecta to add the rich genetic collection of interspecific Dianthus types from Moraglia breeding to its range. This product group addition opens new opportunities to the actual portfolio Selecta cut flowers, subsidiary of the Selecta One group offers to its worldwide market and reassures it´s firm commitment into delivering only the best genetics for Dianthus already enrich with La Villetta s.r.l. assortment back in 2019.
Carlo Moraglia: “This marks a significant milestone, representing a lifetime of dedication and years of hard work, I feel privileged to continue pursuing my passion, with the assurance that Selecta will not only appreciate it, but also amplify the value of it ensuring it reaches its full potential throughout a successful supply chain. The ever-changing world of flowers and the constant requests for new cut flower articles fuel in me a renewed enthusiasm for what has always been my profession as a breeder. A passion supported over the years by the entire Selecta team and the many Selecta customers I have had the pleasure to meet. I look forward to a collaboration that continues the successes of the past, benefiting both parties and contributing substantially to the ever-growing assortment and the collaborative spirit of the team. This statement reflects my commitment to maintaining and enhancing the legacy we have built together.”
The agreement officially commenced on 01-01-2024, from that date on Selecta One will take over the breeding program and will continue with the unrooted cutting and young plant production in their Kenya/Colombia facilities and distribution by their subsidiary Selecta Cut flowers. All existing customer and supplier relations will remain untouched from the transaction.
Photo 1: Jordi Caballeria (managing director for cutflowers division), Andrea Dohm (breeder),
Carlo Moraglia, Nils Klemm, and Ulrich Sander.
Photo 2: Kiwi Mellow Cool, Kiwi Mellow And Kiwi Chocolate
Photo 3: Nils Klemm and Carlo Moraglia