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-Editorial: The best promoters are the producers themselves
-Promotional campaigns for flowers and plants. “Europa Florece” and “Shine on”.
-Shall the Dutch Floriade 2022 survive in spite of a “chaotic management”
-Organization, planning and strategy applied to ornamental plant nurseries
-How much does it cost to produce an ornamental plant?

The wholesalers established at Mercabarna-flor work with the forecast that during the three days of celebration, some 4,200,000 roses will be sold throughout Catalonia, 40% less than in 2019, the year in which the figure was reached of 7 million units.

Both companies continue to operate independently in the field of breeding, production and sales. They see joint opportunities in exchanging knowledge of innovative breeding techniques and research.

The IPM Essen, which was planned for January 26 to 29, 2021, has been cancelled. Against the background of the increasingly dynamic situation and worldwide travel restrictions, There is currently not the planning security required for the serious preparation of the international trade fair participants.