Categoría: 6

Spanish promotion campaign in German

In Flormarket Global 105 magazine several pages were dedicated to the promotional campaigns “Europe Florece” and “Shine On”. The first one was directed to Spain and Germany, while the second campaign was concentrated in the countries Belgium, France, Germany, Austria, Bulgaria, Denmark and the Netherlands.

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Promotion campaign of the Ministry of Agriculture: «You are the reason why»

The Ministry of Agriculture, Fisheries and Food launched a new promotional campaign under the slogan «You are the reason why». whose main objective is to spread the benefits of flowers and plants that provide well-being, color and joy in daily life, but also wants to send a message of thanks, gratitude and solidarity from the whole of society to the groups that have been and are on the front line in the fight against the COVID-19 pandemic.

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Interview Juan Maravillas (Canaraflor) in Flormarket Global

The cooperative Canaraflor in the Spanish region of Murcia was established in 1990, with approximately fifteen members and just 15,000 m2 of carnation cultivation, exclusively. During several years, the firm grew in all its aspects and different crops were introduced. Currently, Canaraflor agglutinates between 40-45 hectares of cut flower-production, mostly carnation. Only 5-6 hectares are cultivated outside, with gladiolus, Liatris, Solidago and other species, especially for Day of Saints

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